Privacy Policy
This Privacy Policy describes how your personal information is collected, used and shared when you visit or make a purchase from Luxurydiamonds.co (the "Site").
Personal Information We Collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and some of the cookies that are set on your device. In addition, as you browse the Site, we collect information about the individual web pages or products you view, which websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically collected information as "Device Information".
We collect Device Information using the following technologies:
- "Cookies" are data files placed on your device or computer that often include an anonymous unique identifier. For more information about cookies and how to disable them, visit http://www.allaboutcookies.org.
- Log files" track actions that occur on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- Web beacons", "tags" and "pixels" are electronic files that are used to record information about how you navigate the Site.
In addition, when you make a purchase or attempt to make a purchase through the Site we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers or PayPal address), email address and telephone number. We refer to this information as "Order Information".
When we refer to "Personal Information" in this Privacy Policy, we refer to both Device Information and Order Information.
How do we use your Personal Information?
We use the Order Information we collect generally to fulfill orders placed through the Site (including processing your payment information, arranging for shipment, and providing you with invoices and/or order confirmations). In addition, we use this order information to:
- Communicate back to you and provide you with information or offers;
- Review our orders for potential risk or fraud;
- When in line with the preferences you have shared with us, provide you with information or advertising related to our products or services.
We use the device information we collect to help us detect potential risk and fraud (in particular, your IP address) and generally to improve and optimise our site (for example, by generating analytics about how our customers browse and interact with the Site, and to evaluate the success of our marketing and advertising campaigns).
Sharing your personal information
We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online shop: you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to protect our rights.
Behavioural Advertising
As described above, we use your personal information to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. To learn more about how targeted advertising works, you can visit the Network Advertising Initiative ("NAI") educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You may opt out of receiving targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
In addition, you can opt out of some of these services by visiting the Digital Advertising Alliance opt-out portal at: http://optout.aboutads.info/.
Do Not Track
Please note that we do not change our Site's data collection and use practices when we see a Do Not Track signal from your browser.
Your Rights
If you are a European resident, you have the right to access the personal information we hold about you.